In 1999, Lori switched gears from radio to film, working with Cloud Ten Pictures on the original Left Behind. As part of her work, she created and managed national marketing and promotional campaigns for the movie. Though she started as a volunteer, her performance soon moved her into a full time staff position at Cloud Ten Pictures, ultimately replacing the publicity firm originally hired for the job. Working from home, Lori managed publicity at over 2500 radio stations across the U.S. Left Behind: The Movie went on to sell over three million copies and won the VSDA’s award for “Best Selling Title from an Independent Studio.” Lori’s ideas and efforts cultivated engagement and passion that created grass roots marketing before anyone had ever heard of social media campaigns.
In 2005, the writing side of Lori’s career began to flourish. She was brought on staff with CBH Ministries (formerly the Children’s Bible Hour) where she became head writer for their popular radio drama, Down Gilead Lane. Airing on thousands of radio stations around the world, Gilead was an ongoing weekly adventure that was enjoyed by kids and adults alike. Over the next six seasons, Lori partnered with writers from Focus on the Family and Adventures in Odyssey to create this faith-based family entertainment.
A year later, in 2006, Lori started her own company, Beyond the Buzz Marketing. Since its inception, Beyond the Buzz has run marketing and promotional campaigns with internationally known corporations and networks such as Nike, Lifetime, the CW Network, ABC Family and several NBC television shows.
In 2014, Lori created, developed and wrote the screenplay for A Horse’s Tale, a family friendly film that received the Dove Foundation seal of approval. It was picked up and distributed by Lion’s Gate, garnering praise worldwide as a holiday family favorite.
Partial Client List for Lori Twichell / Beyond the Buzz Marketing
Through her ownership of two professional book review websites (Radiant Lit and Fiction Addict) Lori’s writing skills have also earned her the coveted title of ‘influencer’ in both the Christian and secular publishing markets. Ted Dekker, Nora Roberts, Sophie Kinsella, Robert Liparulo and Jodi Thomas have all sought out Lori’s reviews and/or endorsements for their books and worked with Lori on their releases. Because of this status and her film background, Lori has had the opportunity to translate several novels into screenplays for both television and film. She has become known in the industry for her expertise on both book to screen and screenplay to novel understanding.
The past few years has held a flurry of creativity as Lori helped with the development, writing and marketing of INSP’s first original television series, Brush of Honor. She went from Brush of Honor’s freshman season to working with Cachet Entertainment and Sony Pictures on publicity and marketing of their theatrical release, War Room. Since then, she went on to work the theatrical release of several more films and she currently has a television series, a feature film and several made for TV film projects in various levels of development.
In her spare time, Lori gives back to her community on a daily basis. With a husband who proudly served over 20 years in the U.S. Air Force, Lori has a strong commitment to military members and their families. She has organized and managed campaigns with a variety of companies to show support for the troops including the Jim Henson Company, NBC, and numerous films and television programs. This has included everything from donation of product to personal visits by celebrities to hospitalized wounded warriors and their family members.
Lori’s innovative, creative ideas and outside the box thinking continue to keep her on the cutting edge of writing, entertainment production and marketing. Lori lives with her husband and three kids in San Antonio, TX.
Speaking Topics and Subjects
Lori is capable of catering her message for your audience! Whether for a corporate event or a faith-based retreat, a writer's conference or a small business meeting, Lori is the keynote or workshop leader who will bring the expertise you need.
- Small Business ownership/management
- Brand Management
- Business Goals
- Verbal Judo (Communication)
- Effective Social Media
- Brand Development
- Website creation
- Develop Marketing Plans/Strategy/Calendars
- Press Releases
- Social Media management
- Blog Tours
- Print/Digital Advertisements
- Email Marketing
- Blog Management
- Page to Screen (for Authors/Writers About Translating Books to Screenplays)
- Radio Dramas
- Web series
- Website Copy
- Pamphlets/Brochures/Print Marketing Materials
- Technical Writing
- Creative Consultation for Writers
- Reviews for Books/Film/Television
- Social Media (Content Creation)
- Creative Editing (for story/plot/continuity)
- Technical Editing (grammar, etc)
Book Marketing/Promotion: What Authors Need to Know
Many first time authors assume that getting picked up with a traditional publisher means they don't have to do any marketing/PR work. That's not true. In fact, social media has created an atmosphere where the author is more and more important in their own publicity. What should authors expect that they will need to handle for the book release? Also, how can authors create a marketing plan that dovetails with the publisher's plan instead of worrying who will be in charge of what.
Marketing for Self-published or Indie published authors
When you publish with a traditional publishing house, they set the tone for the marketing and publicity. When you are working with a smaller boutique press or on your own, that flips everything upside down. In this seminar, authors will learn what elements are essential to marketing, fresh ideas to get buzz moving for their books, and what sort of timeline needs to be in place for the most effective marketing and publicity campaign.
Page to Screen / Screenwriting
It's the dream of many authors to see their book turned into a film for either the big screen or television. In this session, Lori Twichell will talk candidly with writers about what to expect when their book has been optioned, why some adaptations are so different from the source material, and how the author can best stay involved in the filmmaking process.
When a book has been published, everyone hopes for a good review. Not many stop to think that reviewing books could be a valid way to establish yourself in the pubiishing industry. In this session Lori Twichell (owner of FictionAddict and Radiant Lit) will teach writers how to leverage book reviewing to help raise their reputation in the business and also how to approach bloggers and book reviewers for the best results.
Sample Blog Post
THE DANGERS OF COMPARISON MARKETING
by Lori Twichell
Are you concentrating on your own goals or working on someone else’s?
One of the most common issues that I encounter when consulting in business or mentoring on a personal basis is comparison. It also happens to be one of the most detrimental things we can deal with in our lives. The internet has created a ripe field for comparing our lives and businesses with others and when that happens, we always come out lacking. Most of the time, it’s apples and oranges. Even in business.
I encourage people to keep an eye on what competitors are doing and to even check out other websites and blogs that they enjoy in order to research. Not replicate.
Each business should have their own identity and so should their social media or marketing plan. Visiting other websites and even physical locations will keep you in the loop on the latest trends and happenings in your industry. The minute you begin to concentrate your time, effort, and resources on what they’re doing and try to replicate it, you’re fighting a losing battle. Before you can look elsewhere for ideas, you need to make sure you’re solid in your own business message.
The healthy steps in using research to create a marketing plan begin within your business.
Look at your company and ask these questions:
- What is your overall mission?
- What message do you want people to have about your business?
- Who is your audience?
- What do they need?
Once you have this established and understood about your business, you can create a tagline or mission statement that will help you stay on track for your company’s goals. Then you can research other businesses, take notes on what you like, and apply it to these statements for your own business.